Telemarketing training – Peterborough

A 2 day telemarketing programme for a B2B company in Peterborough. The team audit was carried out a couple of weeks in advance and 2 major things came out of it. There wasn’t enough benefit selling going on during the call and they weren’t as good at dealing with objections as they wanted to be. The training programme covered a lot of other stuff of course, but we spent a fair amount of time on these 2 topics. These 2 subjects, benefit selling and objection handling are common to all outbound sales calls and key to lifting conversion rates.

Tracking down the decision-maker – a tip

Tracking down the decision maker on the phone. If you’re getting blocked at reception by a policy which says your intended contact doesn’t accept phone calls, try another route in. The receptionist is blocking you because that’s what they’ve been told to do. However there are many other people in the organisation perhaps who don’t know the official line.

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How to make the most of call recordings

Using call recordings within your training programme is a great idea provided it is done objectively and not simply as a stick to beat people with. Training programmes are especially powerful where they feature real calls as the participants can identify with the calls personally. To Market can help to develop this training with you.

Will GDPR lead to an increase in telephone prospecting?

Outbound telephone prospecting is back in fashion. It allows you to find out more about what your customers want and really think. It is also entirely numeric. So you can count all of it, and look for changes over time. Working backwards you can see what input you need to generate what output.

Why on a cold call you should NEVER ask “how are you?”

Cold calling demands a direct, concise yet human and friendly approach. Starting a call to a new prospect by asking them how they are is likely to annoy them. If it’s an old friend, or long standing client. it’s a good questions, but recognise that cold calls are different. And have to be conducted differently.

Northampton – How to win more business over the phone

How to win more business over the phone. A one day workshop rather than training on how to build your small or medium sized business with more proactive telephone work. We’ll help you structure your approach, your calls, and come up with ways of overcoming your most likely objections. Plus we’ll help you put together some great benefit statements to promote your business.

6 tips on closing for telesales

Closing is often feared in selling. And yet it is simply a part of the sales process. it is nothing more, nothing less. Generally the close is a short question. Built into your sales approach, it should just flow. Here are 6 tips about different stages of the sales close.

Outsourcing telephone account management – SMEs

Outsourcing some element of telephone based account management is an effective way of maintaining dialogue with customers – both present and past for limited investment. And think what the marketplace feedback would tell you. And you just might sell some more products and services on the back of it.

Telephone skills masterclass 4th May 2016 – Cambridge

Telephone skills masterclass – 1 day training course covering many of the key aspects of telephone communication skills for improving relations with customers. Reception, internal sales, customer service, sales administrators, telesales, telemarketing and customer retention teams can all benefit from this wisdom.. Covering building rapport using questioning & listening + more. All our courses are interactive, engaging & dare we say it – Fun?!