Andrew Seaward has been running To Market since its inception in 1999. Prior to that he worked in business to business marketing for 15 years, running telephone based teams, overseeing customer relationship databases (CRM), and managing marketing systems.
His view is that “people in a phone team speak to more customers on a daily basis than anybody in the company (apart from the receptionist.) Consequently it is vital that they communicate in the right way, and give an image of the company which will make people want to buy from you.“
To Market continues to be successful because of the increasing realisation that customer perception is everything. Customers make all organisations, and growth, and indeed survival all about giving customers what they want in a commercially viable way.
Having trained nearly 2,500 people and worked with over 250 companies, Andrew is proud that nearly 60% of revenue comes from repeat customers.
He also believes in making the courses fun, click here to see what people say about the courses.