A team audit is a rapid but powerful 2 hour exercise carried out with 4 members of your phone team. In just 2 hours you will get an independent view on your team, how they carry out their job role and how they can help you improve performance.
There are no prizes for second they say. However in selling there often are. Keep in touch and be helpful and friendly and one day your chance will come. Their favoured supplier will let them down at some point. Or even more key their sales contact leaves. The relationship starts again and you have your opportunity. Make the most of it.
Good selling in B2B is often about informing and offering knowledge, and advice to your customer, then allowing them to make their decision. Building your own credibility with industrial or commercial customers will pay great dividends long-term once they know they can trust you.
Switch selling and how to. This is about finding another way of offering a different solution for the same requirement. Selling adhesives for instance to someone who thought they wanted nails or screws. This needs some good questioning skills to find out more about the need and also good listening to fully understand the customer’s standpoint. But done well, it helps you build great credibility with your customer.
It’s amazing how often quotes aren’t followed up in B2B. They are your best chance of business, so if you are only going to call 10 people today, make sure it’s those you’ve sent quotes to. Also you want a reasonable return on the amount of time you’ve invested in preparing the proposal. That’s reasonable. Remember to use a number of methods of contact.
Using a strong call guide or blueprint helps massively when it comes to making great outbound telesales or telemarketing calls. Here we describe how it helps and the key areas to focus on to close more deals with more people more often.
Use some recorded calls to help in the training of your telesales or telemarketing team. I can listen to the calls remotely and then run a bespoke and clearly tailored training session with your team and manager.
Cross selling ‘how tos’ here. Defining cross selling as offering alternative products or services, perhaps when you’re out of stock of a product that the customer wants. Keeping the customer informed and offering best advice based on good product knowledge is key to building a long-term relationship with your customer.
Making upselling work for you. Increasing average order value increases profits and gives your customers a more comprehensive level of service if done right. Done badly, it puts people off, and means you sell less.
Prospect training within the automotive sector is becoming more important as footfall is declining across the industry. Combat this with more effective prospecting techniques.