Structuring your sales call is a key part of making sure your calls are effective. Here are 3 tips from our 3 CD audio series on selling on the phone. Here we cover background, using benefit statements and summarising.
There are no prizes for second they say. However in selling there often are. Keep in touch and be helpful and friendly and one day your chance will come. Their favoured supplier will let them down at some point. Or even more key their sales contact leaves. The relationship starts again and you have your opportunity. Make the most of it.
Switch selling and how to. This is about finding another way of offering a different solution for the same requirement. Selling adhesives for instance to someone who thought they wanted nails or screws. This needs some good questioning skills to find out more about the need and also good listening to fully understand the customer’s standpoint. But done well, it helps you build great credibility with your customer.
It’s amazing how often quotes aren’t followed up in B2B. They are your best chance of business, so if you are only going to call 10 people today, make sure it’s those you’ve sent quotes to. Also you want a reasonable return on the amount of time you’ve invested in preparing the proposal. That’s reasonable. Remember to use a number of methods of contact.
Cross selling ‘how tos’ here. Defining cross selling as offering alternative products or services, perhaps when you’re out of stock of a product that the customer wants. Keeping the customer informed and offering best advice based on good product knowledge is key to building a long-term relationship with your customer.
Making upselling work for you. Increasing average order value increases profits and gives your customers a more comprehensive level of service if done right. Done badly, it puts people off, and means you sell less.
4 tips from recent sales courses. Great ideas come out of interactive, lively training sessions.
Prospect training within the automotive sector is becoming more important as footfall is declining across the industry. Combat this with more effective prospecting techniques.
Don’t call too often. You’ll probably irritate them. Plus it’ll demotivate you too. If they’re not taking the call, chances are there’s a reason.
New enhanced coaching for telephone based teams from To Market. Customer Service, Internal Sales, Telesales. Invest in some objective measuring of call quality. Can be carried out using a blend of onsite and offsite coaching.