Outsourcing your telephone account management. Managing your customers and exploring for additional business opportunities is likely to remain one of the key aims of most small business during the next 12 months.
You appreciate that you need a programme of ongoing contact with your trading customer base. If not, the risk is that one of your competitors will tempt them away. Ongoing contact may be by telephone or face to face or ideally a combination of both.
Uncover opportunities, maintain dialogue, and keep up to date with what the market is doing. It may be that your time is spent in operational tasks, making sure the business carries on delivering the products or services and getting payment in.
Nevertheless you also appreciate that the account management is also very important. It’s just that you don’t have time to do it.
To Market has a small-scale telemarketing team that can undertake this work for you. A successful campaign we have worked on for a Scandinavian software house selling into manufacturing environments has helped them keep spinning their prospect base. This sector has long lead cycles and so takes a while to ‘bring to the boil’. However when an order is landed it results in order values of £1 million +. So well worth the effort.
We can also keep in touch with trading customers once a quarter. This is a great way of looking for upselling and cross-selling opportunities, and ensuring that you secure your customer base. In other words – by keeping our ear to the ground for you – it stops customers wandering off. And as for lapsed customers, that has always stuck me as one great business opportunity that many businesses seem to ignore. There should be a campaign to find out why they’ve stopped buying and win those back where relevant.
If you want to talk to us about this, simply fill drop us some details on our contact page or simply call us on 01858 461148. To Market can provide outsourced telemarketing to companies across the Midlands ; Leicester, Northampton, Birmingham, Coventry, Loughborough, Nottingham, Derby, Oakham, Uppingham, Rugby, Crick, Lutterworth and wider parts of Leicestershire and Northamptonshire.