5 reasons why using outbound telemarketing could help your B2B organisation. Quality of contact, getting closer to your market place and encouraging feedback is all part of the story.
Some tips on managing and motivating a telephone based team. Appreciate that done well telephone communication with customers and prospects can pay great dividends. Spend time and effort constructing your working processes around keeping your team happy, motivated and on-message. It’ll make your life easier!
It’s important to get the size of your call pot right. Too small and your pot will go stale. Too large and you miss opportunities. Look after your prospect pot.
Telesales tip – use 8 day call back cycles to control your repeated calls to unavailable decision-makers. This is a valuable tip to prevent you calling the same old, same old contacts too often.
Running incentive schemes is a valuable part of keeping the telesales or telemarketing team focused on the organisation’s goals. However there are some common banana skins to avoid if you want your commission, bonus and or campaigns to produce the right results. Here 5 of the common pitfalls.
Commission schemes need to be well constructed to ensure they work for your organisation. They must be there to motivate. They mustn’t simply pay more for the same. Does your telesales or telemarketing scheme pass muster? A good, clear commission scheme will help you achieve better results. A bad one is worse than doing nothing at all.
How about a simple 2 hour audit on your telephone team? Non-invasive, so no time off the phone and we’ll give you a view on how your team interacts with customers on the phone. For both outbound telesales or telemarketing or alternatively for inbound customer service teams. It is also great to run it pre-training to help maximise the benefit of the classroom time.
New enhanced coaching for telephone based teams from To Market. Customer Service, Internal Sales, Telesales. Invest in some objective measuring of call quality. Can be carried out using a blend of onsite and offsite coaching.
Selling is about activity. When running or helping companies manage their telesales or telemarketing teams more effectively, we have a simple 4 part KPI. Activity tells you a lot and is the key ingredient to creating more sales opportunities.
Outbound telemarketing is back in fashion. As B2B marketers find out that inbound marketing models featuring social media, eflyers and websites aren’t the total answer to their prayers, so outbound telemarketing comes back into vogue. With highly personalised one to one communication – no other form of contact offers such a great way of learning about customer wants and needs.