Market seller

Good selling not always about selling

Good selling in B2B is often about informing and offering knowledge, and advice to your customer, then allowing them to make their decision. Building your own credibility with industrial or commercial customers will pay great dividends long-term once they know they can trust you.

Switches

Switch selling – some tips

Switch selling and how to. This is about finding another way of offering a different solution for the same requirement. Selling adhesives for instance to someone who thought they wanted nails or screws. This needs some good questioning skills to find out more about the need and also good listening to fully understand the customer’s standpoint. But done well, it helps you build great credibility with your customer.

How do you follow-up visitors to your website?

It is important to follow-up enquiries and even website visitors quickly, shortly after they’ve been on your site. There are services that allow you see who these B2B visitors are. Ensure you have a plan in place to maximise the opportunities that are coming your way daily.

How about a team audit on your telemarketing team?

Having an independent team audit carried out on your telemarketing or telesales team can give big benefits. You will learn things that perhaps you didn’t know or it may confirm your feelings. Book an independent team audit on your team and look for ways to improve results.

Good selling is not always about selling

Good selling in B2B is often about informing and offering knowledge, and advice to your customer, then allowing them to make their decision. Building your own credibility long-term with industrial or commercial customers will pay great dividends long-term once they know they can trust you.