Why the telephone is your best marketing tool
The telephone has a key role in the marketing mix for B2B organisations alongside advertising, PR and social media.
The sales funnel
Running your sales funnel effectively is a key part of ensuring a good healthy, consistent level of customers and business. Ignore it at your peril.
Get the size of your lead gen database just right
It’s important to get the size of your call pot right. Too small and your pot will go stale. Too large and you miss opportunities. Look after your prospect pot.
Is your account base the right size?
It’s important to get the size of your sales account base just right. Too small and your pot will go stale. Too large and you miss opportunities. Look after your prospect pot.
Good selling isn’t always about selling
Good selling in B2B is often about informing and offering knowledge, and advice to your customer, then allowing them to make their decision. Building your own credibility with industrial or commercial customers will pay great dividends long-term once they know they can trust you.
Using the phone to sell – how to sell more to more people more often
Using the phone to sell is a book aimed specifically at how to get maximum value out of outbound calls in B2B environments.
Why it’s important to have the size of your call pot right
It’s important to get the size of your call pot right. Too small and your pot will go stale. Too large and you miss opportunities. Look after your prospect pot.
Do you follow-up visitors to your website?
It is important to follow-up enquiries and even website visitors quickly, shortly after they’ve been on your site. There are services that allow you see who these B2B visitors are. Ensure you have a plan in place to maximise the opportunities that are coming your way daily.
Good selling might not seem like selling
Good selling in B2B is often about informing and offering knowledge, and advice to your customer, then allowing them to make their decision. Building your own credibility with industrial or commercial customers will pay great dividends long-term once they know they can trust you.
We need training but we have no money!
Do you believe you need to give your customer facing team some training? As we peer out from under the covers – determined to get the UK economy back up…