Why the telephone is your best marketing tool
The telephone has a key role in the marketing mix for B2B organisations alongside advertising, PR and social media.
Get the size of your lead gen database just right
It’s important to get the size of your call pot right. Too small and your pot will go stale. Too large and you miss opportunities. Look after your prospect pot.
Is your account base the right size?
It’s important to get the size of your sales account base just right. Too small and your pot will go stale. Too large and you miss opportunities. Look after your prospect pot.
Using the phone to sell – how to sell more to more people more often
Using the phone to sell is a book aimed specifically at how to get maximum value out of outbound calls in B2B environments.
Why it’s important to have the size of your call pot right
It’s important to get the size of your call pot right. Too small and your pot will go stale. Too large and you miss opportunities. Look after your prospect pot.
Do you follow-up visitors to your website?
It is important to follow-up enquiries and even website visitors quickly, shortly after they’ve been on your site. There are services that allow you see who these B2B visitors are. Ensure you have a plan in place to maximise the opportunities that are coming your way daily.
It’s important to have the size of your call pot just right
It’s important to get the size of your call pot right. Too small and your pot will go stale. Too large and you miss opportunities. Look after your prospect pot.
How do you follow-up visitors to your website?
It is important to follow-up enquiries and even website visitors quickly, shortly after they’ve been on your site. There are services that allow you see who these B2B visitors are. Ensure you have a plan in place to maximise the opportunities that are coming your way daily.
The rise of telemarketing – post GDPR
Telemarketing post GDPR. There is a growing need for effective, well-structured and well targeted telemarketing in the post GDPR world. Training is a key component of this of course. But so is the need to have a good CRM system allowing you to target your potential customers.
How to sell more – 4 quick wins
All you really want to do is generate more business. To sell more. To more people, more often. Here are 4 quick wins that will help you convert the warmest leads you have in your pipeline. You may be all over these topics, but most aren’t.