Commission schemes are an important part of the management and motivation of great telesales and telemarketing teams as advocated by To Market. Encouraging and rewarding good performance is important. As is making it feel uncomfortable for underperformers. There are a few things to watch out for though. Only pay on outputs, not inputs. Measuring inputs or having KPIs around inputs is fine, but don’t pay on them.
Telesales and telemarketing teams should be targeted on what the managers are targeted on. Too often teams are targeted to achieve something out of line with corporate objectives : for instance sales volume rather than profitable sales …..
What is the difference between commission and bonus ? A question we frequently get asked by clients. Not only what is the difference, but equally importantly, “do we need both of them ?” and “how can we use them both to motivate our team in different ways ?”
Should I pay commission, bonus or run campaigns for my telesales or telemarketing team ? Well why not do all 3? They all have their place and they can do different things for you. Link to full article here.