Increasing telesales conversion rates – 5 top tips

It’s all very well making lots of calls, but it’s results you really want. So conversion rate is really important. Here are 5 of our tips for helping get more orders or appointments from your call activity.

The most important quality for a successful telesales person?

5 characteristics you are likely to find in successful, top performing telesales and telemarketing teams. Our observations and research identifies many, but certainly these 5 are key to understanding why some individuals perform better than others.

Baby shouting B&W

Why you need a telesales commission scheme

Commission schemes are an important part of the management and motivation of great telesales and telemarketing teams as advocated by To Market. Encouraging and rewarding good performance is important. As is making it feel uncomfortable for underperformers. There are a few things to watch out for though. Only pay on outputs, not inputs. Measuring inputs or having KPIs around inputs is fine, but don’t pay on them.

Dealing with sales objections is easy

Objection handling is easy as you’ve probably heard it before. Regardless of industry sector, they generally fit the same pattern. We can buy the same cheaper elsewhere, we’re happy with supplier B, we haven’t got any money etc. Our audio CD guides you through how to handle this.

5 simple tips to get your commission scheme right

Commission schemes need to be well constructed to ensure they work for your organisation. They must be there to motivate. They mustn’t simply pay more for the same. Does your telesales or telemarketing scheme pass muster? A good, clear commission scheme will help you achieve better results. A bad one is worse than doing nothing at all.

Don’t recruit a new telemarketing manager yet

Hiring an interim telemarketing or telesales manager can be a more cost effective recruitment solution than going to the expense of recruiting a new full-time telesales or telemarketing manager. It is a more flexible solution too as you avoid much of the statutory regulations and are not committed to paying someone for turning up.

Spread the cost of your telemarketing training programme

To Market now offers telemarketing, telesales and customer service training packages on a sort of buy now pay later type of scheme. You can choose to spread the investment in training their staff over periods up to 12 months. You get the training you want to invest in quickly while being able to manage the programme for a set monthly fee to help budgeting.