Structuring your sales call is a key part of making sure your calls are effective. Here are 3 tips from our 3 CD audio series on selling on the phone. Here we cover background, using benefit statements and summarising.
5 reasons why using outbound telemarketing could help your B2B organisation. Quality of contact, getting closer to your market place and encouraging feedback is all part of the story.
It’s amazing how often quotes aren’t followed up in B2B. They are your best chance of business, so if you are only going to call 10 people today, make sure it’s those you’ve sent quotes to. Also you want a reasonable return on the amount of time you’ve invested in preparing the proposal. That’s reasonable. Remember to use a number of methods of contact.
Cross selling ‘how tos’ here. Defining cross selling as offering alternative products or services, perhaps when you’re out of stock of a product that the customer wants. Keeping the customer informed and offering best advice based on good product knowledge is key to building a long-term relationship with your customer.
Customer service excellence is partly about responding quickly. Always within 24 hours, even if it is just an acknowledgement, and working to understand what the customer really wants and why. Possibly how. This strategy always works and impresses customers. So we’re all doing it right?!
For goodness sake make your telesales or telemarketing call sound interesting. Too many calls fail in the first 10 seconds because it just sounds like a lot of blah-blah – a descriptive piece about what your company does. Who cares? Probably not the prospect.
Outbound telemarketing is back in fashion. As B2B marketers find out that inbound marketing models featuring social media, eflyers and websites aren’t the total answer to their prayers, so outbound telemarketing comes back into vogue. With highly personalised one to one communication – no other form of contact offers such a great way of learning about customer wants and needs.
Telephone skills training ideas on audio CD. Covering telephone selling, appointment setting, customer service and a host of verbal communication skills : top tips on listening, questioning, how to avoid mixed messages directing the conversation and other key rapport building skills
5 sales mistakes to avoid. Work on your integrity to build great long term trading relationships with customers. This will make them more likely to buy from you more often. Take the long term view.
You don’t find high pressure selling tactics used in B2B business to business markets, at least not as commonly as in B2C sectors. There are differences in the nature of the customer relationship in these 2 environments which means hard sell doesn’t work in industrial or commercial sales. Here’s why.