Using the phone to sell – how to sell more to more people more often is the book which sets out some top tips and techniques for helping you or your team get the most out of their telephone techniques.
Over 20 years of experience has gone into this book which has a narrow focus. It deals very specifically with making outbound telephone calls in B2B markets. Key topics and chapters include;
- What is selling?
- The need to be a nice person (well certainly nicer than your competitors!)
- Get organised
- Why questions are the answer
- Handling objections, complaints and Nos
- Benefit selling : sell the sizzle not the bacon
- Structuring your sales call
- Getting past the gatekeeper
- Selling for consultants
- Selling in a post-pandemic world
The book is light-hearted in places and the slightly autobiographical style allows you to learn about the mistakes and successes that Andrew has had over the years. While working in the corporate world he ran telephone teams around the UK and more recently To Market has been built around telemarketing.
You can buy the book through this site if you want a signed copy. Buy here. Alternatively you can buy through many good booksellers Amazon and Waterstones amongst others.
For more detailed information see page.