Our audio CD with our top tips and advice on the most effective way of setting up an outbound phone team : telemarketing or telesales. Learn the shortcuts and focus on the 8 key areas to ensure you do it right. Avoid the headaches and set yourself up for success. The training CD from To Market will guide you through the pitfalls.
Good quality data is almost certainly the most important element of a successful telemarketing or telesales campaign. Once you’ve decided on your goal, then data is the next thing to consider. All the best creative elements in the world and the best offers and the best products won’t amount to a hill of beans if you’re not aiming your offer to the right market.
The biggest single factor that determines success for your telesales team isn’t the selling skill of your telesales or telemarketing team, surprisingly. The factor which is more important, much more important is the quality of your data.
Don’t treat all your prospects equally. By all means commit to keeping in touch with them all, but be canny about where you prioritise your time. Using our easy 1-5 classification system helps you spend time with the prospects where you have most opportunity.