Customers appreciate honesty

Customer Service disaster. Sometimes things go wrong. And often in clusters. Have a plan. Follow our checklist to make sure you cover the bases and respond to it professionally and proactively. My customer service disaster a few years ago taught me a few valuable lessons. Not least of which is that if you hold your hands up and apologise to your customer, it often helps diffuse the situation.

Increase your response rates hugely – not an idea we’d suggest

A disaster – sending out monthly eflyer which got caught in a loop. And yet it increased our response rates dramatically. So there are some things learned from this exercise. You can turn this mass communication into positive outcomes by the way you deal with it.