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Daily Archives: December 22, 2011

The soft underbelly of your customer base

Account management, business growth, Customer acquisition, Marketing, sales development training, Sales tips, Selling advice, small business marketingBy adminDecember 22, 2011

Lapsed customers really are the soft underbelly of your customer base. They are the people worth having dialogue with. Work to get them back. Get more out of your marketing.

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