Having a range of quality questions to use when talking to prospects on the phone can be massively helpful and can get you further than perhaps your competitors will on the phone. You may have done work on open and closed questions before. You may even have done them with us.
The next stage is to develop some great questions that will help you get that bit further. We were carrying out some work with a client in Kettering, Northampton recently and we were talking about how to deal with the objection “I’m happy with my current supplier thank you.” A quality question could be “ok that’s interesting, what is it about dealing with ABC that you particularly like ?” Whatever they answer is going to help you understand what is important to them.
If someone is considering a number of different options or suppliers, certainly a question which works well for us is “and how will you decide who to go with ?” or another way of asking the same question is “and what are the most important factors in helping you decide who to choose ?” As soon as they’ve told you that you know what you need to sell against. Forget everything else – just focus on what is important to them – which they’ve just told you !
Any tips you have for us, let us know at firstname.lastname@example.org. We’re always keen on new ideas.