Top tips for small business to do your own business development calls. OK, so the business environment is challenging.
You can sit and wonder what to do to stimulate customers to come to you. Trouble is most of this costs : advertising, PR etc. A more cost effective way of doing it is to make your own sales calls. I always suggest starting with lapsed customers. These are the easiest to convert to becoming trading customers again.Now is the time to become proactive
You can also spend time profiling people to call on Google. Why not do what we call twinning? Look at the customers you already have, and look for others like them. For instance if you do good business with pharmaceutical companies, look for more of them. If your business is geo-centric i.e. likely to be used by local businesses, look local.