When making an outbound call, don’t appear submissive by apologising in any way about your call.
I was carrying out a team audit with a company earlier this week in Birmingham, and I noticed that on one call one of the telesales team opened by saying “thanks for taking the call. I will be brief.” Whilst this is very polite, and respectful, nevertheless it does undermine the value of the sales call. We all need to be be proud of the fact that we’re salespeople, and what we are attempting to do adds value to the customer’s business. And we must believe that !