Your CRM generally powers your marketing activity. But this of course means that what is in your CRM is of critical importance. Clearly if 20% of your data is dead, gone-aways or plain wrong, your conversion rate is immediately 20% lower than it would have been otherwise.
2% – 3% of contact data changes every month
That may not sound much, but of course, this means that if your data is over a year old without having been cleaned in the last 12 months, over one third of it may now be out of date. Completely useless.
You could always carry out the work in-house
The logical thing of course is to carry out the cleansing work yourselves in-house. But chances are you don’t have the resources to do this. Possibly you don’t have a team who can make these calls. So you employ a student to do it over the summer. Alternatively you do have a team, but you don’t really want to pull them away from doing the valuable lead generation work.
Either way, you may feel you need some help.
Getting some help
To Market has carried out many of these types of projects before, and so we’ll be able to estimate how long the cleaning will take. We’ll give you an idea of price and then you can make your decision.
We can help gather enhanced or new data for your CRM to include ;
- key specific contact names
- job titles
- email addresses
- business sector
- company size (employees/turnover).
Once we have had the opportunity to clean your data, we can then provide a maintenance service to ensure your data is kept (constantly) up to date and ready for that next campaign if you want us to.
Reduce the amount of returned post and wasted money
We can even help you to find new basic data which we then shape to your business needs, targeting specific industry sectors, geography or client profile.
We are flexible and responsive, our team is available on demand to clean or add to your existing data. You may have a new sales campaign or a targeted mailing to a geographical area or industry sector to test market reaction to your new product or service. If you want to discuss any future ideas contact us on firstname.lastname@example.org or by phone 01858 461148. We work with B2B companies across the Midlands including Birmingham, Coventry, Daventry, Loughborough, Leicester, Northampton, Solihull, Lichfield, Milton Keynes, Lutterworth, Coalville, Corby, Wellingborough, Kettering, as well as wider parts of Leicestershire and Northamptonshire.