Telephone selling in commodity markets – ask for the order.
You may well work in some form of commodity market. I always feel selling in these situations is particularly challenging. You don’t get much chance to use your selling skills, and certainly limited opportunities to talk benefits. The customer is simply doing a phone round, and frankly unless you’re the cheapest – the lowest price, you’re unlikely to get the order. This may make you feel a bit downhearted like the lady in the picture below.
It is important though to remember to ask for the order. Basic advice I know, but how often is it neglected? Especially when you’re already conditioned to think that they won’t want to buy from you, at least not until they’ve completed a phone round.