Everyone tends to struggle with sales objections. It’s just that some people learn to cope with them better than others. It is because we go through the emotions of rejection. Here are some practical tips to help deal with them, taken from the training module on Complaints, Objections and Nos. There is an audio CD on the subject too for just £34.99.
A 2 day telemarketing programme for a B2B company in Peterborough. The team audit was carried out a couple of weeks in advance and 2 major things came out of it. There wasn’t enough benefit selling going on during the call and they weren’t as good at dealing with objections as they wanted to be. The training programme covered a lot of other stuff of course, but we spent a fair amount of time on these 2 topics. These 2 subjects, benefit selling and objection handling are common to all outbound sales calls and key to lifting conversion rates.