Good quality data is almost certainly the most important element of a successful telemarketing or telesales campaign. Once you’ve decided on your goal, then data is the next thing to consider. All the best creative elements in the world and the best offers and the best products won’t amount to a hill of beans if you’re not aiming your offer to the right market.
Should I pay commission, bonus or run campaigns for my telesales or telemarketing team ? Well why not do all 3? They all have their place and they can do different things for you. Link to full article here.