Telemarketing post GDPR. There is a growing need for effective, well-structured and well targeted telemarketing in the post GDPR world. Training is a key component of this of course. But so is the need to have a good CRM system allowing you to target your potential customers.
How to engage your sales prospect in 2 easy sentences is about ensuring your message or spiel (aargh) is delivered with their thoughts and perspective in mind. Hold back on telling them how wonderful your company and it’s products are, and how much you know. It’s not what they want to know.
Good quality data is almost certainly the most important element of a successful telemarketing or telesales campaign. Once you’ve decided on your goal, then data is the next thing to consider. All the best creative elements in the world and the best offers and the best products won’t amount to a hill of beans if you’re not aiming your offer to the right market.