In part 2 of Structuring the sales call, we build on the topics covered in part 1. Now we’re ready to move on to address the customer’s needs, and sell the benefits to match those needs. We cover spotting buying signals, when to sell benefits and closing.
Could you get more out of your sales calls? Much of it is about understanding the structure and the process. If you work it professionally you give yourself the best chance of success. In part 1, we consider the highly important subject of pre-call planning. Then we move on to consider how to open. Everything from your 3-strand intro to your questioning skills.
Understanding the psychology of sales objections is important to help you develop a strategy to deal with them. We’ll show you how to understand the game that is being played, and how to overcome them to win that sale! And how even complaints can be a positive thing!
The gatekeeper is a factor that slows you up. They don’t put you through to the person you want to speak to. The person who will be captivated by what you have to say. We’ll consider the relationship you can build with the gatekeeper and why you must respect them. We also talk about many hints and tips learned over many years for ways of getting past them.