In part 2 of Structuring the sales call, we build on the topics covered in part 1. Now we’re ready to move on to address the customer’s needs, and sell the benefits to match those needs. We cover spotting buying signals, when to sell benefits and closing.
As restrictions are gradually being lifted posted Covid19, we’re all being faced with new realities. Your field based sales team aren’t likely to be able to visit your customers with the same frequency as they once did. They will use the phone for much more customer communication in the future. Less face-to-face contact – but…
Inbound sales calls represent the best selling opportunities there are. They do really. Just consider it. They’ve decided to call you. Generally speaking they will be for one of a number of reasons : to gather information or advice, to enquire about a price or some other factor relating to a direct sale, to progress check an order, or maybe to complain!
Travel industry – sell your way out of trouble. As we recently saw another travel company fold, Holidays 4U trading as Aegean Flights, we understand that the travel industry is in choppy waters. These problems are all the more significant when you consider that the travel sector should be making money at this time of…
Benefit statements are especially important on the phone as you don’t have long to get your message over. It’s also about trying to make your call stand out from the crowd.
Travel industry sales training – holiday companies. To Market has specialist travel industry trainer who can help travel and holiday companies with sales training and customer service training.
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