Quality data – key to telemarketing success

Good quality data is almost certainly the most important element of a successful telemarketing or telesales campaign. Once you’ve decided on your goal, then data is the next thing to consider. All the best creative elements in the world and the best offers and the best products won’t amount to a hill of beans if you’re not aiming your offer to the right market.

The biggest single factor that determines success for your telesales team

The biggest single factor that determines success for your telesales team isn’t the selling skill of your telesales or telemarketing team, surprisingly. The factor which is more important, much more important is the quality of your data.