Written communication is important too. Make sure you avoid the common traps in customer communication and ensure that the customer service you offer always delivers on your promises. If you love your customers it shows!
Exceptional customer service and it’s really not that exceptional is it, is about effort. The businesses who do, will prosper and those who don’t won’t ! Simple as that. The following is a real life experience of wildly different standards of customer service and how one business got the deal and why the other lost out.
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