Data cleansing is vital to ensuring your CRM data and your marketing is well targeted and accurate. Chances are you don’t have the time or resources to carry out this work yourself. We can help with a time-bound campaign to clean up your data. Improving the overall success of your campaigns and marketing.
Good quality data is almost certainly the most important element of a successful telemarketing or telesales campaign. Once you’ve decided on your goal, then data is the next thing to consider. All the best creative elements in the world and the best offers and the best products won’t amount to a hill of beans if you’re not aiming your offer to the right market.
Don’t treat all your prospects equally. By all means commit to keeping in touch with them all, but be canny about where you prioritise your time. Using our easy 1-5 classification system helps you spend time with the prospects where you have most opportunity.
The soft underbelly of your customer base. This is what you want to go for in 2012, right? Many companies appreciate that finding additional business at the moment is a test of your sales and marketing skills. Broadly speaking your customer database can be divided into 3 hopefully ; Existing trading customers Lapsed customers Prospects (those…