In part 2 of Structuring the sales call, we build on the topics covered in part 1. Now we’re ready to move on to address the customer’s needs, and sell the benefits to match those needs. We cover spotting buying signals, when to sell benefits and closing.
When is the right and when is the wrong time to reveal the price when you’re selling? You may want to do this at the end, but what if you are asked – directly by the prospect? How should you handle that? Here we put both sides of the argument.
When are the worst times of the week or day to make outbound telephone sales or telemarketing calls? Monday mornings are a waste of time, Friday afternoons don’t even bother. The first hour 9 – 10 is a bit fruitless and don’t try to get a decision-maker during school holidays. Summer holidays, July and August are also to be avoided. Most of December is a write-off to be honest. And so it goes. What does that leave? When is it best to hit the phones to reach your target prospect?
7 top tips to help face up to cold call fear. Cold calls for telesales, telemarketing and sales people are a key part of building the business. Not everyone takes on this role eagerly and so here we’ve set down 7 tips that we hope will help.
Don’t treat all your prospects equally. By all means commit to keeping in touch with them all, but be canny about where you prioritise your time. Using our easy 1-5 classification system helps you spend time with the prospects where you have most opportunity.