Using your call recordings is a great way of developing some highly tailored training sessions for your customer service, telesales or telemarketing team. This has been featured in a few training programmes including one run recently in Northampton. Running the standard telephone skills excellence course followed by workshops based around real life calls is a powerful structure for training.
Using call recordings within your training programme is a great idea provided it is done objectively and not simply as a stick to beat people with. Training programmes are especially powerful where they feature real calls as the participants can identify with the calls personally. To Market can help to develop this training with you.