A 90 minute training session online about how to use benefits to get customer engagement. Learn the 4 key benefits that motivate people to buy. We’ll go through the features, advantages and benefits model to help understand how it all fits together. Build better customer engagement.
A 2 day telemarketing programme for a B2B company in Peterborough. The team audit was carried out a couple of weeks in advance and 2 major things came out of it. There wasn’t enough benefit selling going on during the call and they weren’t as good at dealing with objections as they wanted to be. The training programme covered a lot of other stuff of course, but we spent a fair amount of time on these 2 topics. These 2 subjects, benefit selling and objection handling are common to all outbound sales calls and key to lifting conversion rates.