SELL THE SIZZLE, NOT THE BACON (your guide to features, advantages & benefits)


CD contents
1 : FABs
2 : Features
3 : Advantages
4 : Benefits
5 : Applied benefits selling
6 : Joining it all together

Category: SKU: VOL 1 NO 13 (CD 09)


Selling is essentially the art of persuasion. And part of being persuasive is about applying the principles of benefit selling. People are generally motivated to act if they believe that there’s something in it for them.

So understanding the power of benefit selling will simply make you more persuasive and more effective. The CD guides you through the different parts of the model so that you can use it to sell more!

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