MEASURE, MONITOR & MOTIVATE (your guide to understanding the 4 key measures of telemarketing performance)


CD contents
1 : Why numbers count
2 : Activity rates
3 : Getting through to the right person
4 : Conversion rate
5 : Putting it all together
6 : Taking personal ownership
7 : Fiddling the system
8 : Success stories

Category: SKU: VOL 2 NO 04 (CD 17)


Managing an outbound telephone marketing or telesales team is considerably easier if you use some simple KPIs to help you monitor performance. This CD covers the four key measures, and explains how to set up some easy management reporting.

By understanding each member of your team’s personal performance profile, you can then use the system to manage their performance upwards. Using a combination of both intuitive and scientific management will make you a powerful manager !

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