KPI systems for telesales and telemarketing are an integral part of running any outbound telephone team making sales development calls. Rewarding them on their output : sales, appointments, leads generated is clearly important. Any company with telesales or telemarketing people will naturally do this of course.

But having a slightly more sophisticated method of understanding their results profile is also equally important. After all how can you drive performance up if you don’t understand what each person achieves now, and how?

Our sister site offers a range of audio CDs with training material for telephone teams and our CD Measure, Monitor and Motivate is about just that : how to get the best from your team by understanding the key metrics. Knowledge is power it is often said. This audio CD helps you get the best inside track on understanding how your telesales or telemarketing team achieves it’s results.

Easy tips on KPIs for measuring telesales and telemarketing teams









The CD covers ;

  1. Why numbers count
  2. Activity rates
  3. Getting through to the right person
  4. Conversion rate
  5. Putting it all together
  6. Taking personal ownership (why it’s important to get your team to do this)
  7. Fiddling the system
  8. Success stories

We’ll guide you through the 4 key measurements ;

  1. Dial rates
  2. Decision-maker presentations (these are the only selling opportunities)
  3. How many opportunities get converted to the desired outcome (appointments, sales etc.)
  4. Output per hour (what they produce for each hour you pay for them to be there.)

One Cambridge client we supported with To Market’s telemetrics system found within 6 months of it’s launch, activity rates had gone up 150%.  The Managing Director was delighted. The team had insisted that they couldn’t possibly make any more calls just a few months earlier! And you know what? The company started selling more, and the team members started earning more commission. A win-win to be sure.

If you want to get a handle on your telesales or telemarketing team’s KPIs, give us a call on 01858 461148. But first you may want to listen to the audio CD on the subject. You can find it by clicking here.  It is just £34.99 and you can pay through PayPal or with a credit card.

We work with companies to help increase activity levels across the Midlands ; Birmingham, Coventry, Rugby, Northampton, Kettering, Wellingborough, Corby, Milton Keynes, Bedford, Leicester, Loughborough, Nottingham, Derby, Uppingham, Oakham, Peterborough, Warwick, Cambridge, Newmarket, Bury St. Edmunds, Warwick, Leamington Spa and Stratford on Avon as well as wider parts of Leicestershire, Northamptonshire, the East and West Midlands.