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The power of benefit selling – Features, Advantages & Benefits – 90 minutes ONLINE

June 22 @ 10:30 am - 12:00 pm

50s Lady on telephone

You’re well aware of the features of your company’s products and services aren’t you?

This is important, but it’s benefits that sell. In this 60 – 90 minute module, we’ll guide you through how to use the process to be more persuasive. Your potential customer wants to know WIIFM (what’s in it for me.) Understanding how to position your features and advantages allows you to tee up the benefits.

During this module, we’ll talk about how to distinguish between advantages and benefits. It’s easy to confuse the 2. I’ll show you that benefits are usually based around just 4 things. And there is a beautiful symmetry to this list so it’s easy to remember.

I’ll also show you how to use the model to sell a copper cantilever action valve. Just in case you ever need to. So come along and join us. Check out the dates here.

Finally, we find that interactive sessions work best as they allow participants to relate the theory back to their own business. A short exercise will help you lock in your learning.


We appreciate that money is tight for many businesses at the moment and so we’re offering each of these sessions for just £40 per head per session. Find out more about the full range of modules coming up here.