The power of vocal tone and energy can’t be underestimated. It is one of the liveliest modules on our training courses for both customer service and telesales / telemarketing. Demonstrating how NOT to deliver lines and then characterising them as vocal ‘colours’ is one of the enduring parts of the course according to the delegates. Ensure your vocal tone and energy is giving the correct impression to your customers.
Powerful questioning techniques are valuable in any telephone based role whether you’re proactive and making telesales, telemarketing or sales generation calls or whether you’re dealing with incoming queries, complaints and enquiries. Knowing when to use open and when to use closed questions is a vital skill which will help you navigate your way through a conversation with a customer.
Structuring your sales call is a key part of making sure your calls are effective. Here are 3 tips from our 3 CD audio series on selling on the phone. Here we cover background, using benefit statements and summarising.
5 reasons why using outbound telemarketing could help your B2B organisation. Quality of contact, getting closer to your market place and encouraging feedback is all part of the story.
Using a strong call guide or blueprint helps massively when it comes to making great outbound telesales or telemarketing calls. Here we describe how it helps and the key areas to focus on to close more deals with more people more often.
5 top tips to help you secure more appointments over the phone. Ensure you have a clear idea about what you are trying to achieve but remember that you must work to build rapport from the start. This involves getting them into conversation – not bombarding them with statements about how good your company and it’s products are.
For goodness sake make your telesales or telemarketing call sound interesting. Too many calls fail in the first 10 seconds because it just sounds like a lot of blah-blah – a descriptive piece about what your company does. Who cares? Probably not the prospect.
Outbound telemarketing is back in fashion. As B2B marketers find out that inbound marketing models featuring social media, eflyers and websites aren’t the total answer to their prayers, so outbound telemarketing comes back into vogue. With highly personalised one to one communication – no other form of contact offers such a great way of learning about customer wants and needs.
Using your call recordings is a great way of developing some highly tailored training sessions for your customer service, telesales or telemarketing team. This has been featured in a few training programmes including one run recently in Northampton. Running the standard telephone skills excellence course followed by workshops based around real life calls is a powerful structure for training.
Here 5 great points about how NOT to do your telemarketing. Good telemarketing requires some thought, some planning and some professional pride. Don’t be one of those telemarketers that gives us all a bad name. Phoning people to sell gas or electricity when they work in serviced offices is clearly a waste of time and frankly not very bright.