
“You really have three choices as a manager.
First you can hire winners. They are hard to find and they cost money.
Or second, if you can’t find a winner, you can hire someone
with the potential to be a winner. Then you systematically train
that person to become a winner. If you are not willing to do either
of the first two (and I am continually amazed at the number of managers
who won’t spend the money to hire a winner or take the time
to train someone to become a winner), then there is only the third
choice left – prayer.” From
the One Minute Manager (Kenneth Blanchard & Spencer Johnson)
The people in your telesales or telemarketing team
spend more time talking to your customers and prospects than anybody
else in your company. In spite of this typically organisations spend
considerably less on training their phone based personnel than they
do on their field based team.
In spite of your investment in developing your products
and services, it is often your sales people that make the biggest difference.
We all like to buy from people we like. The skills that your people
need are the same across all industries. We’ve recently worked
with I.T. sales in Northamptonshire, automotive sales teams in Milton
Keynes, service sector sales teams in Cambridge,
a metal manufacturer in Birmingham,
and carried out sales training for a business supplies company in Kettering.
So your telesales or telemarketing team play an important
part in driving your business forward. Investing in them and
their sales skills is a good way of underlining your commitment to
the ongoing development of the company.
Whether you want training for 1 or
60 people, we have programmes to suit. Download
a copy of a typical 2 day in-house telesales training course schedule.
There
are a range of audio CDs available with many ideas on how to
sell on the phone. So you can try out some of our ideas first.
Try before you buy! Click
here for more details. |
In-house courses can
be run for any number of people on your premises at dates to suit you.
Alternatively, open courses are great if you have
just a few people for training. Your employees learn alongside people
in other companies and industries. These are run at suitable venues
arranged by us. Courses are often run for telemarketing, telesales,
internal sales, sales administrators and sales coordinators : in fact
anyone who spends time talking to and persuading customers !”
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Case Study
“I was looking for some telephone skills
training to help develop our contact centre team. We have a great
team, but in our ever more competitive marketplace I was determined
that the team should step it up to the next level and convert more
sales opportunities.
We commissioned To Market to run a 2 day training
course for our entire team, and I must say that the feedback from
the team about the course has been excellent. We have also been working
on other developments to systems and process, but early signs are
very encouraging. Our team has produced 100 sales per week on average
in the 4 weeks since training. In the 4 weeks before training they
produced an average of 60-70 sales per week. Certainly a 50% increase
in results is great !
The training has helped build confidence for
individuals and I’ve noticed that they’ve become better
at objection handling. They have also become more aware of what they
say and how they say it. This is a great improvement after just 2
days.”
Paul Lowe – Motor Group – Midlands
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