Talk specifics – people listen more
When you’re making your telesales or telemarketing calls talk specifics. Your prospects will listen more. You’re simply more persuasive if you give actual, real and specific examples.
Don’t use generalities. I often receive sales calls which include the time honoured line “We’re one of the leading suppliers of blah-blah in the UK.” It is simply a load of words, because everyone can say that about their product or service – whether they are or not. Or “we operate to professional standards.” Or “all our staff are experts in dealing with blah-blah.” Says who? Says you? ok, and of course you the salesperson are completely objective aren’t you?!
Instead talk about specific examples “we already supply our software to 11 of the 47 health trusts in England.” Or make bold but specific claims “our engineers are never more than 50 miles from any customer’s site.”
Even talking manufacturing output may give credence to the scale of your operation. “Yes we turn out 10,000 of those every day.”
The more obvious examples to boast about are where you’ve won awards (as by nature these are competitive) and show you must be good. “By royal appointment” will always carry a fair bit of clout, as will “we were class winners this year” in the fastest growing company in our industry sector at the annual awards in Birmingham last month.
There are always great things you can talk about, even if you can’t think of any examples at the moment. Develop them, weave them into your script and you will simply become more persuasive and someone your prospects will listen to.
If you want to develop a stronger, meatier sales approach to your sales calls give us a call on 01858 461148. We work with companies across the Midlands, in Birmingham, Coventry, Solihull, Leicester, Nottingham, Derby, Milton Keynes, Northampton, Kettering, Corby, Wellingborough, Leamington Spa, Warwick, Oakham and wider parts of Leicestershire, Northamptonshire, West Midlands and Cambridge.