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Structuring a powerful sales call opening

By andrew on November 29, 2008

Needless to say starting your outbound sales call with a good strong opening is particularly important. Because of course if the opening doesn’t grab their attention, then you won’t get past first base, and all the other wonderful things you want to tell them will be wasted !

So do I recommend starting with a powerful series of benefit statements ? Well ‘No,’ probably not in most instances. People like to be communicated with in a respectful, clear way. So make your call crystal clear.

You should start with 3 things in the first sentence. You say ;

  1. Your name
  2. Your organisations name
  3. The reason for your call

This allows the other person to be clear about the context for your call, and they’ll start to evaluate their responses. Be honest and open at the start and you will get more from the other person. This is one of the parts of the 2 day telesales course that we run. You can download a full course schedule by following this link http://www.tomarket.co.uk/course-schedules.php but the opening of the sales call is an important part of your ‘script’ so work hard to get it right.

And of course preparing the reason why  you’re calling also makes sure that you know why you’re making this call !


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