Case Study
Client: Construction supplier - Cambs
“
I was keen to really push on with my telephone sales team as they are
our only route to market. I wanted to give them more structure to their
sales role as well as letting them know that they are working for a
clued up, professional company. Consequently I was interested in the
idea of telemetrics to give us a clearer idea of how each person performs.
We have now done a number of things including introducing telemetrics,
which allow us to sit down and review each person’s performance
one to one on a monthly basis. They are clearer on what is expected of
them, and as a result sales have increased 30% this year.
And an interesting by-product is that as a result of introducing some
clear systems for measuring performance, the weakest member of the team
who was difficult to motivate decided to leave. I am convinced he felt
he had nowhere he could hide anymore.”
Mark Read – Managing Director
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