Good selling in B2B is often about informing and offering knowledge, and advice to your customer, then allowing them to make their decision. Building your own credibility long-term with industrial or commercial customers will pay great dividends long-term once they know they can trust you.
Tagged in sales techniques
It’s amazing how often quotes aren’t followed up in B2B. They are your best chance of business, so if you are only going to call 10 people today, make sure it’s those you’ve sent quotes to. Also you want a reasonable return on the amount of time you’ve invested in preparing the proposal. That’s reasonable. Remember to use a number of methods of contact.
Switch selling and how to. This is about finding another way of offering a different solution for the same requirement. Selling adhesives for instance to someone who thought they wanted nails or screws. This needs some good questioning skills to find out more about the need and also good listening to fully understand the customer’s standpoint. But done well, it helps you build great credibility with your customer.
Cross selling ‘how tos’ here. Defining cross selling as offering alternative products or services, perhaps when you’re out of stock of a product that the customer wants. Keeping the customer informed and offering best advice based on good product knowledge is key to building a long-term relationship with your customer.
Making upselling work for you. Increasing average order value increases profits and gives your customers a more comprehensive level of service if done right. Done badly, it puts people off, and means you sell less.
Closing is often feared in selling. And yet it is simply a part of the sales process. it is nothing more, nothing less. Generally the close is a short question. Built into your sales approach, it should just flow. Here are 6 tips about different stages of the sales close.
When is the right and when is the wrong time to reveal the price when you’re selling? You may want to do this at the end, but what if you are asked – directly by the prospect? How should you handle that? Here we put both sides of the argument.
Here an article on 5 qualities of a great telemarketer. Just 5 from what could be a lengthy list. Based on many years observations working with some great telemarketing teams and individuals. Plus my own experiences too of course.
How the Jaguar salesman missed a sale, by ignoring one of the basics of good selling. Get to know your customer first, before you try and be all clever and sell to them. Remember the old adage LISTEN FIRST, TALK SECOND. This is of course a true story – one I heard from a client. […]
Benefit statements are especially important on the phone as you don’t have long to get your message over. It’s also about trying to make your call stand out from the crowd.