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Tagged in advice on telemarketing

Outbound telemarketing is back in fashion – here’s why

By andrew on July 10, 2019

Outbound telemarketing is back in fashion. As B2B marketers find out that inbound marketing models featuring social media, eflyers and websites aren’t the total answer to their prayers, so outbound telemarketing comes back into vogue. With highly personalised one to one communication – no other form of contact offers such a great way of learning about customer wants and needs.

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Poor telemarketing looks like this

By andrew on May 24, 2019

Here 5 great points about how NOT to do your telemarketing. Good telemarketing requires some thought, some planning and some professional pride. Don’t be one of those telemarketers that gives us all a bad name. Phoning people to sell gas or electricity when they work in serviced offices is clearly a waste of time and frankly not very bright.

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Your sales script is a powerful tool when used professionally

By andrew on February 14, 2019

Call guides and scripts. Constructed and used professionally, they can be a powerful tool to help you dig up more opportunities on the phone. But used badly, they give us all a bad name. Here, we set out some of the main factors to consider when preparing yourself for effective outbound calls.

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Telemarketing appointment setting in choppy waters

By andrew on December 1, 2018

Telemarketing appointment setting in tough times. Listen carefully to what the other person is saying and think through the implications of their situation and how you could help them. More tips on appointment making for telemarketing and lead generation teams as well as field based sales teams here.

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Outbound telemarketing is back in fashion

By andrew on July 7, 2016

Outbound telemarketing is back in fashion. As B2B marketers find out that inbound marketing models featuring social media, eflyers and websites aren’t the total answer to their prayers, so outbound telemarketing comes back into vogue. With highly personalised one to one communication – no other form of contact offers such a great way of learning about customer wants and needs.

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Why high pressure selling doesn’t work

By andrew on February 27, 2016

Hard sell doesn’t work in business to business markets. We explain why it only appears if companies sell to consumers. B2B and B2C are very different types of selling. B2B must be honest and ethical.

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Telemarketing appointment setting in uncertain times

By andrew on December 1, 2015

Telemarketing appointment setting in tough times. Listen carefully to what the other person is saying and think through the implications of their situation and how you could help them. More tips on appointment making for telemarketing and lead generation teams as well as field based sales teams here.

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Used professionally your sales script is a powerful tool

By andrew on February 20, 2015

Call guides and scripts. Constructed and used professionally, they can be a powerful tool to help you dig up more opportunities on the phone. But used badly, they give us all a bad name. Here, we set out some of the main factors to consider when preparing yourself for effective outbound calls.

Read More about Used professionally your sales script is a powerful tool
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