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Tagged in advice on telemarketing

Telemarketing appointment setting in choppy waters

By andrew on December 1, 2018

Telemarketing appointment setting in tough times. Listen carefully to what the other person is saying and think through the implications of their situation and how you could help them. More tips on appointment making for telemarketing and lead generation teams as well as field based sales teams here.

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Outbound telemarketing is back in fashion

By andrew on July 11, 2018

Outbound telemarketing is back in fashion. As B2B marketers find out that inbound marketing models featuring social media, eflyers and websites aren’t the total answer to their prayers, so outbound telemarketing comes back into vogue. With highly personalised one to one communication – no other form of contact offers such a great way of learning about customer wants and needs.

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Why high pressure selling doesn’t work

By andrew on February 27, 2016

Hard sell doesn’t work in business to business markets. We explain why it only appears if companies sell to consumers. B2B and B2C are very different types of selling. B2B must be honest and ethical.

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Telemarketing appointment setting in uncertain times

By andrew on December 1, 2015

Telemarketing appointment setting in tough times. Listen carefully to what the other person is saying and think through the implications of their situation and how you could help them. More tips on appointment making for telemarketing and lead generation teams as well as field based sales teams here.

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Used professionally your sales script is a powerful tool

By andrew on February 20, 2015

Call guides and scripts. Constructed and used professionally, they can be a powerful tool to help you dig up more opportunities on the phone. But used badly, they give us all a bad name. Here, we set out some of the main factors to consider when preparing yourself for effective outbound calls.

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The best and worst times of the week to make sales calls

By andrew on October 31, 2014

When are the worst times of the week or day to make outbound telephone sales or telemarketing calls? Monday mornings are a waste of time, Friday afternoons don’t even bother. The first hour 9 – 10 is a bit fruitless and don’t try to get a decision-maker during school holidays. Summer holidays, July and August are also to be avoided. Most of December is a write-off to be honest. And so it goes. What does that leave? When is it best to hit the phones to reach your target prospect?

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Your one top tip – telephone skills behaviour

By andrew on May 4, 2014

We’re on the hunt for one top tip from you about telephone skills. It could be a piece of advice about selling, or excellent customer service or even about general telephone etiquette. Whatever you like. The best ones will then get shared with the wider world via our blog.

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Poor telemarketing looks like this

By andrew on April 11, 2014

Here 5 great points about how NOT to do your telemarketing. Good telemarketing requires some thought, some planning and some professional pride. Don’t be one of those telemarketers that gives us all a bad name. Phoning people to sell gas or electricity when they work in serviced offices is clearly a waste of time and frankly not very bright.

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