Targeting lapsed customers – a must have
Clearly there are many places to find future business.
The accepted wisdom is to approach your existing customers first. After all the cost of marketing to them is much lower. They already know you, and your products and services. Chances are you know them too, and how they work.
Where’s the second best place to find new business?
Broadly speaking then you have the customers who buy from you currently and everyone else. Of all those prospects, the category most likely to buy from you again, and with the least sales cost are those who’ve bought from you before, your lapsed customers.
You already know they have an application for your products or services – that’s why they bought from you before. So have a plan, a strategy to approach, and reopen contact with this group of people. You will find you recapture many of them. The alternative – trying to develop new markets or new customers is expensive, so let your competitors do this while you work to steal their customers from them.
Do you know why they’re not buying from you anymore?
It is worth asking them clearly. This feedback helps gain market place feedback and who knows some of them might start buying from you again!
This is where our outsourced telemarketing service Phone4You comes in. We can carry out the calling for you. We’re totally independent of course, and so are happy to report back ‘like it is.’ Usually clients who commission us to do this type of work say that they intend doing it themselves, but “somehow, we never seem to get the time.” With us being external, we will agree a timescale to carry out the work and report back to you at a defined end point.
As part of our reporting process, we’ll tell you what your prospective customers said about your business. How powerful is that?
If you want to find out more about how To Market can help you with this outsourced telemarketing service please contact us. You can read a bit more about this service by following this link or drop us a note to firstname.lastname@example.org outlining what you want to achieve, or simply call us on 01858 461148
We carry out outbound sales generation projects for companies across the Midlands including Leicester, Loughborough, Derby, Coalville, Melton, Milton Keynes, Bedford, Warwick, Coventry, Rugby, Birmingham, Northampton, Wellingborough, Corby, Kettering, St. Ives, Cambridge, as well as wider parts of Leicestershire and Northamptonshire