How to win and then equally importantly keep the new customers you win in 2017.
Chances are you are responsible for developing new business. You may be the owner of your own company, or a sales manager or director, or perhaps even someone with an idea, about something you want to take to market.
Attending our half day seminar with a group of other people, all trying to do the same, will help you formulate or improve your plans. This lively session is intended to give you highly tailored ideas that you can use in your business, straight away. We’ll talk about the following hot topics…..
Step 1: Who is your target market?
It is worth spending a little time analysing and thinking about your potential customers.
- What are they like?
- Where can you find them?
- What behaviours do they engage in?
- What do they want from your product or service?
Understanding the answers to these questions will help you with your marketing.
Any form of marketing will need to be aimed at these targets. Then analyse your customers as they both enquire and buy from you, to help pinpoint future marketing activity.
Step 2: Get the message out there
It is easy to assume that once a business is trading, and you’ve got a website, that customers will come running. Chances are they won’t. You know how good your business is, but how will they know?
You have to put your message out there, and keep putting it out there. You don’t want to be running the best business nobody has ever heard of.
There are many ways of marketing your business. The good news is that many of them don’t involve much cash outlay, just a bit of time.
Step 3: Decide which methods of marketing are right for your business
There are many ways of getting your marketing message across. Some will be more suited to your business than others. You have an overwhelming selection. Advertising, exhibitions, local business networking, local PR, telephone marketing, e-mails, eflyers, face to face selling, seminars. And then of course there is social media. Should you be on Twitter? Or Facebook? Or LinkedIn?
Step 4: Your website
Do you need a website? In most cases the answer to this will be Yes. But how do you build it without spending large sums on it? Do you want to sell products through it?
What do you want your website to look like and what do you want it to say? Also consider the importance of keeping it updated. Should you do it? Or employ willing hands to help you?
Step 5: Strategy, structure and process
Have a structure to your marketing and sales activity. Working to a plan, your own plan will help you understand what works and what doesn’t. And given that it may be your money going into the business, or your livelihood at least, you’d want to know wouldn’t you?
We’ll discuss all these topics in detail, and help you formulate a great set of practical ideas. This half day seminar is running in Cambridge on Tuesday 7th February from 9:30 a.m. The fee is £99+VAT.
Please let us know by clicking here if you want to attend.
A range of half day and one day seminars will run in 2017 in;
Topics covered will include;
- How to win new customers in 2017
- How to make the telephone the best marketing tool you have
- How to decide what forms of marketing are right for you
- How to run an effective sales process
- Selling for small businesses
- Becoming an effective first line manager
- Marketing for non-marketers
- How to make sure your office based team gets the most out of phone calls
- Developing telemarketing in your business
- Dealing with the pesky gatekeeper and sales objections
- Excellent customer service. What is your customer looking for?
Again, to register your interest in any of these courses, please let us have your contact details and we’ll do the rest.