Selling in the recession
Now is the time to ramp up your sales and marketing activity.
While it may seem the time to cut back and reduce cost, this is true in most areas – but with sales and marketing it is even more important to maintain and step up contact with customers.
Customers are in the stronger bargaining position at the moment and how will they decide who to spend their hard earned with ? The company who is nice to them and makes it easy to buy from.
And this needn’t cost lots either. There is a good chance that you have sales people in your organisation, and they are ideally placed to make some of this effort. Now is the time to spend more time in the office, park up the car and get on the phone, or send out some letters, or brainstorm some ideas between you on ways of repackaging and offering your products and services.
Our colleagues over at the Ideal Marketing Company in Leicestershire and Northamptonshire specialise in helping small to medium sized businesses develop great marketing ideas that work and either cost little or nothing at all. Follow this link www.idealmarketingcompany.co.uk to find out more about their PR and low cost marketing seminars that cover Leicester, Northampton, Kettering, Corby, Wellingborough and beyond !
We encourage some creative thinking too. We will be running a range of small scale marketing workshops and seminars soon covering telephone selling, how to develop better relationships over the phone, and customer service over the phone. Drop us a brief e-mail to firstname.lastname@example.org if you’d like us to make you aware of these events when the dates and venues are announced. They will cover Oxford, Banbury, Cambridge, Birmingham, Solihull, Leicester, Northampton, Nottingham, Milton Keynes, Peterborough and St. Ives