Telemarketing appointment setting could be a low cost route to market for you. Setting it up correctly is key to making this work. Tips on appointment making for telemarketing and lead generation teams as well as field based sales teams here.
Posts in telemarketing
Telesales tip – use 8 day call back cycles to control your repeated calls to unavailable decision-makers. This is a valuable tip to prevent you calling the same old, same old contacts too often.
Using a strong call guide or blueprint helps massively when it comes to making great outbound telesales or telemarketing calls. Here we describe how it helps and the key areas to focus on to close more deals with more people more often.
5 top tips to help you secure more appointments over the phone. Ensure you have a clear idea about what you are trying to achieve but remember that you must work to build rapport from the start. This involves getting them into conversation – not bombarding them with statements about how good your company and it’s products are.
Don’t call too often. You’ll probably irritate them. Plus it’ll demotivate you too. If they’re not taking the call, chances are there’s a reason.
For goodness sake make your telesales or telemarketing call sound interesting. Too many calls fail in the first 10 seconds because it just sounds like a lot of blah-blah – a descriptive piece about what your company does. Who cares? Probably not the prospect.
Outbound telemarketing is back in fashion. As B2B marketers find out that inbound marketing models featuring social media, eflyers and websites aren’t the total answer to their prayers, so outbound telemarketing comes back into vogue. With highly personalised one to one communication – no other form of contact offers such a great way of learning about customer wants and needs.
Using your call recordings is a great way of developing some highly tailored training sessions for your customer service, telesales or telemarketing team. This has been featured in a few training programmes including one run recently in Northampton. Running the standard telephone skills excellence course followed by workshops based around real life calls is a powerful structure for training.
Everyone tends to struggle with sales objections. It’s just that some people learn to cope with them better than others. It is because we go through the emotions of rejection. Here are some practical tips to help deal with them, taken from the training module on Complaints, Objections and Nos. There is an audio CD on the subject too for just £34.99.
5 top tips for setting up your own in-house telesales team.