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Posts in Account management

Character traits of great sales people

By andrew on January 7, 2019

8 traits of successful sales people. What makes some sales people more successful than others? Not just these 8 for sure, but this is a good blueprint to help keep your own personal bar set high. Setting high standards leads to greater satisfaction and more success. You know it makes sense!

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Sales mistakes to avoid – 5 bad habits

By andrew on December 4, 2018

5 sales mistakes to avoid. Work on your integrity to build great long term trading relationships with customers. This will make them more likely to buy from you more often. Take the long term view.

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It’s amazing how often quotes aren’t followed up

By andrew on November 13, 2018

It’s amazing how often quotes aren’t followed up in B2B. They are your best chance of business, so if you are only going to call 10 people today, make sure it’s those you’ve sent quotes to. Also you want a reasonable return on the amount of time you’ve invested in preparing the proposal. That’s reasonable. Remember to use a number of methods of contact.

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How to build up the decision-making unit

By andrew on September 20, 2018

Building up your knowledge about the decision-making unit within your client accounts is important to help keep your competitors out. Otherwise you’re vulnerable if one day your key contact leaves. On a recent course we discussed some ideas to help you keep in with your customer accounts.

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Outbound telemarketing is back in fashion

By andrew on July 11, 2018

Outbound telemarketing is back in fashion. As B2B marketers find out that inbound marketing models featuring social media, eflyers and websites aren’t the total answer to their prayers, so outbound telemarketing comes back into vogue. With highly personalised one to one communication – no other form of contact offers such a great way of learning about customer wants and needs.

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Sales training for accountants – London

By andrew on May 28, 2018

Sales training for accountants in London on a recent one day course. Focused on looking at sales as a process and aimed at helping teams of accountants understand how to run the process to get the most from it. How to conduct a meeting with a client, pre-meeting preparation, how to stand out and how to identify what the client is looking for are all topics we discussed in this lively training day.

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Cross selling – how tos

By andrew on October 24, 2017

Cross selling ‘how tos’ here. Defining cross selling as offering alternative products or services, perhaps when you’re out of stock of a product that the customer wants. Keeping the customer informed and offering best advice based on good product knowledge is key to building a long-term relationship with your customer.

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Why high pressure selling doesn’t work in B2B

By andrew on April 1, 2017

You don’t find high pressure selling tactics used in B2B business to business markets, at least not as commonly as in B2C sectors. There are differences in the nature of the customer relationship in these 2 environments which means hard sell doesn’t work in industrial or commercial sales. Here’s why.

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Structuring your telephone sales call – 3 elements

By andrew on February 10, 2017

Structuring your sales call is a key part of making sure your calls are effective. Here are 3 tips from our 3 CD audio series on selling on the phone. Here we cover background, using benefit statements and summarising.

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