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Posts in Marketing

What to do with Christmas – business review

By andrew on December 21, 2018

Christmas and new year is a great time to take stock and review your business, your product lines, your customer mix etc. Most of the country goes quiet, so you can take time out to think, without being worried that the rest of the economy and your competitors in particular are stealing a march on you.

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Outbound telephone prospecting is back in fashion

By andrew on October 15, 2018

Outbound telephone prospecting is back in fashion. It allows you to find out more about what your customers want and really think. It is also entirely numeric. So you can count all of it, and look for changes over time. Working backwards you can see what input you need to generate what output.

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Outbound telemarketing is back in fashion

By andrew on July 11, 2018

Outbound telemarketing is back in fashion. As B2B marketers find out that inbound marketing models featuring social media, eflyers and websites aren’t the total answer to their prayers, so outbound telemarketing comes back into vogue. With highly personalised one to one communication – no other form of contact offers such a great way of learning about customer wants and needs.

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The rise of telemarketing – post GDPR

By andrew on June 8, 2018

Telemarketing post GDPR. There is a growing need for effective, well-structured and well targeted telemarketing in the post GDPR world. Training is a key component of this of course. But so is the need to have a good CRM system allowing you to target your potential customers.

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How to sell more – 4 quick wins

By andrew on May 17, 2018

All you really want to do is generate more business. To sell more. To more people, more often. Here are 4 quick wins that will help you convert the warmest leads you have in your pipeline. You may be all over these topics, but most aren’t.

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How do you follow-up visitors to your website?

By andrew on May 4, 2018

It is important to follow-up enquiries and even website visitors quickly, shortly after they’ve been on your site. There are services that allow you see who these B2B visitors are. Ensure you have a plan in place to maximise the opportunities that are coming your way daily.

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Will GDPR lead to an increase in telephone prospecting?

By andrew on February 19, 2018

Outbound telephone prospecting is back in fashion. It allows you to find out more about what your customers want and really think. It is also entirely numeric. So you can count all of it, and look for changes over time. Working backwards you can see what input you need to generate what output.

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Franchise network telesales training

By andrew on January 22, 2018

If you’re part of a franchise business and want to help your telesales or telemarketing team achieve better results, talk to us. We provide a range of core courses with tailored additional training and tips sessions.

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The 3 key things you need to grow your small business

By andrew on March 21, 2017

3 key things to give some attention to if you’re starting your own business or looking to develop the small business you’ve got. Getting your business idea to the starting line is just that – the start. Keeping it going, nourishing it, and growing it all take additional skills and energy. These 3 points will all help.

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Northampton – How to win more business over the phone

By andrew on February 23, 2017

How to win more business over the phone. A one day workshop rather than training on how to build your small or medium sized business with more proactive telephone work. We’ll help you structure your approach, your calls, and come up with ways of overcoming your most likely objections. Plus we’ll help you put together some great benefit statements to promote your business.

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