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What to do with Christmas – business review

By andrew on December 21, 2018

Christmas and new year is a great time to take stock and review your business, your product lines, your customer mix etc. Most of the country goes quiet, so you can take time out to think, without being worried that the rest of the economy and your competitors in particular are stealing a march on you.

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Make sure incentives incentivise – sounds obvious

By andrew on October 8, 2018

Running incentive schemes is a valuable part of keeping the telesales or telemarketing team focused on the organisation’s goals. However there are some common banana skins to avoid if you want your commission, bonus and or campaigns to produce the right results. Here 5 of the common pitfalls.

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Outbound telemarketing is back in fashion

By andrew on July 11, 2018

Outbound telemarketing is back in fashion. As B2B marketers find out that inbound marketing models featuring social media, eflyers and websites aren’t the total answer to their prayers, so outbound telemarketing comes back into vogue. With highly personalised one to one communication – no other form of contact offers such a great way of learning about customer wants and needs.

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How to sell more – 4 quick wins

By andrew on May 17, 2018

All you really want to do is generate more business. To sell more. To more people, more often. Here are 4 quick wins that will help you convert the warmest leads you have in your pipeline. You may be all over these topics, but most aren’t.

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How do you follow-up visitors to your website?

By andrew on May 4, 2018

It is important to follow-up enquiries and even website visitors quickly, shortly after they’ve been on your site. There are services that allow you see who these B2B visitors are. Ensure you have a plan in place to maximise the opportunities that are coming your way daily.

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Northampton – How to win more business over the phone

By andrew on February 23, 2017

How to win more business over the phone. A one day workshop rather than training on how to build your small or medium sized business with more proactive telephone work. We’ll help you structure your approach, your calls, and come up with ways of overcoming your most likely objections. Plus we’ll help you put together some great benefit statements to promote your business.

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Marketing half day seminar for Leicestershire start-up businesses

By andrew on October 11, 2013

Marketing half day seminar for Leicestershire businesses. Recent workshop conducted by Andrew Seaward of To Market in support of the SPARK initiative. Covered all the main topics a small or newly launched business will need to consider in order to get it’s name out and find customers. And all without a vast marketing budget. And no, social media is not necessarily the answer.

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5 simple tips to get your commission scheme right

By andrew on May 31, 2013

Commission schemes need to be well constructed to ensure they work for your organisation. They must be there to motivate. They mustn’t simply pay more for the same. Does your telesales or telemarketing scheme pass muster? A good, clear commission scheme will help you achieve better results. A bad one is worse than doing nothing at all.

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Don’t recruit a new telemarketing manager yet

By andrew on September 28, 2012

Hiring an interim telemarketing or telesales manager can be a more cost effective recruitment solution than going to the expense of recruiting a new full-time telesales or telemarketing manager. It is a more flexible solution too as you avoid much of the statutory regulations and are not committed to paying someone for turning up.

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